Seasonal Print Direction /Apparel Graphics /Product Application Case Study
G-Star RAW
Building a Commercial Print Category
Project overview
ScopeSeasonal print direction · Apparel graphics · Product application
Graphic and textile designer translating brand values into products, collections and digital experiences.
Over 20 years designing seasonal graphics and print for brands including Nike, G-Star RAW and The North Face. More recently, I’ve extended that experience into websites and digital interfaces.
Selected work
03 Projects Brand Analysis /Cultural Research /Seasonal Design Alignment Process Study
The North Face
Connecting Brand Heritage with Emerging Cultural and Design Directions
Project overview
ScopeBrand analysis · Cultural research · Seasonal design alignment
Digital Identity /Web Design /Webflow Phase one / Ongoing
Youth Radio
Reintroducing a youth-led media platform
Project overview
ScopeIdentity redesign · Audience research · UX and UI design · Figma wireframes · Webflow build
Philosophy
My goal is to make every element serve a purpose. I’m interested in how graphics, materials and visual details work together to tell a brand’s story.
About
I live in the San Francisco Bay Area with my wife and son. I’ve also lived in London, Italy, Sweden and the Netherlands. Those experiences continue to shape how I see design.
Skills
- Apparel Graphics
- Textile & Print Design
- Seasonal Direction
- Brand Interpretation
- Art Direction
- Web & Digital Design